Shay Dingfelder
Hello! My name is Shay Dingfelder, senior social marketing and communications professional who is adept at developing strategic advertising campaigns focusing on social media, digital strategies, and growth marketing to build understanding and support for campaign initiatives. Excellent track record of designing digital assets, writing professional content, and producing high-profile events, video pieces, and paid social media strategy.
I have always loved creating, ever since my mother put a camera in my hands at the age of five to film the family’s New Years Eve celebration. Since then I have developed my love for multimedia storytelling and harnessed the power of modern marketing tools to creatively execute digital campaigns that have reached millions.
From my humble beginnings first using photoshop in 8th grade, to producing digital content for international distribution, I have curated my own unique storytelling ability and have been able to produce memorable digital content that breaks the scales.
Sports, Live Music, E-Commerce, and a little of everything in between, I have worked in various industries in my career that have all forced me to get outside of my comfort zone and collaborate with international teams to execute various campaigns. These wide varieties of experiences have helped me fine-tune my style and expertise in digital marketing and multimedia storytelling.
I only hope to keep innovating in the ways brand stories are told, and I know that there will be many to tell in the future.
Recent Experiences
Communications and Content Marketing Director
Temple Aliyah Inc. - Woodland Hills, CA April 2022 - Present
Responsible for the development of internal, external, and social media content at Temple Aliyah Inc.
Redesigned email marketing content resulting in an average CTR increase of 250%, Open rate increase of 50%.
Publicized and produced over 200 local events to the community via social media, paid advertising, video, direct mail, and terrestrial signage. Increase in average event participation by 300%.
Established content writing guidelines and brand guidelines for Temple Aliyah family of brands.
Responsible for brand toolkit overhaul on social media, and website using custom CSS.
Manage email, social, and SEO marketing campaigns: strategy, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase membership engagement.
Image Editor/Video Producer
Juvo+ Inc. (Ecommerce Seller) - Monrovia, CA August 2020 - April 2022
- Responsible for marketing content development for B2C products on eCommerce marketplaces.
Building and managing and implementing department workflows within product marketing, creating style guides, brand toolkits, and developing video assets for 18 Juvo+ brands.
Oversaw 500% increase in campaign ROAS for video advertising (50% increase in product revenue).
Increased average video watch time by 80% on Amazon and other marketplaces.
Managing digital marketing and creative campaigns for a catalog of over 19,000 products.
Content Marketing Manager - Live Music Touring and Events
Idol Roc Inc. (Marketing Agency) - Los Angeles, CA May 2017 - August 2020
Responsible for all digital and content marketing initiatives related to the Idol Roc Inc. family of brands and client partners. Full scope B2B and B2C marketing production.
Produced and edited social and paid media advertising campaigns that resulted in 900+% increase in ticket sales, 300M+ impressions nationwide in 100's of unique local markets.
Direct report for over 150 individual creative ambassadors while creating digital assets for social media, paid media, and in-person marketing collateral for 50+ U.S. college markets.
Edited and maintained website design, CSS, and SEO optimization to drive hundreds of thousands of conversions.