Monster Energy Outbreak Presents Live On Location, was a solution forged out of the COVID-19 pandemic. Live concerts were cancelled so our solution was to bring live virtual performances featuring the best up-and-coming names in Hip Hop directly to the fans. We travelled to artists home studios, rooftops, and wherever else we could socially distance to capture and edit these live performances. All performances were aired live and over three weekends amassed over 200,000 unique viewers. Through social advertising, promotional video content reached millions across the country.